Puff Cigarette

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Made in Italy has always been a hallmark of excellence and quality that represents and identifies the best products in the world. Puff has made its line of liquids the flagship of its fleet of products, only offering products manufactured in Italy.

This rooted concept gave birth to those that are probably the best liquids for electronic cigarettes on the market today: PUFF IT.

Entirely manufactured in Italy with Italian pharmaceutical grade Vegetable Glycerol (FU/USP), Italian pharmaceutical grade Propylene Glycol (FU/USP) of vegetable origin (certified GMO free), European pharmaceutical grade nicotine (FU/USP) and food flavorings of molecular extraction. All of our liquids are analyzed (both with and without nicotine) by external laboratories that certify the quality and for each there are technical and material safety data sheets (IATA compliant) always available to the authorities.

The analysis carried out on liquids are: high pressure liquid chromatography (HPLC) and gas chromatography combined with mass spectrometry (GC/MS). The latter analysis takes into account the liquid vaporized by an electronic cigarette and puts it in comparison with the HPLC analysis.

The result of the comparison must not find harmful molecular alterations, otherwise the device can not be placed on the market. The GC/MS analysis is not required, but PUFF performs it anyway in order to be sure that the same liquid contained in the Puff It refills arrives to customers just as PUFF designed it, pure and good.


«Tobacco» Flavors:

  • Keen Tobacco (Natural Tobacco – aroma directly extracted from food grade denicotinized tobacco leaves – resembling rolling tobacco).
  • Mavri Tobacco (Sweet tobacco – tobacco flavored with vanilla).
  • Birchen Tobacco (Dry tobacco – tobacco smoked with birch).

«Sweet» Flavors:

  • Irish Cloud (Coffee Cream – Cream and Coffee aromas);
  • Règlisse (Liquorice and anise);
  • Fresh (Menthol);
  • Menly (liquorice and mint);
  • Island (coconut);
  • Tony Cotina (cinnamon);




This liquid comes from an agreement between Puff and the exclusive nightclub Amnesia, in Ibiza, disco No. 1 in the world, three times winner of the award BEST GLOBAL CLUB.
This Puff aroma is Energy Drinks. 
We decided to decline it only in gradations 8 and 16 of nicotine (20gr size).



Only Puff could further improve its own liquids.

Directly from the Puff labs, here are Puff It Riserva, liquids for electronic cigarettes that will revolutionize…everything.

Through a natural and innovative process of extraction of the aromas, PUFF IT RISERVA liquids are able to express aromatic notes incredibly faithful to those of traditional tobaccos.

The perfect blend between top and base aromas allowed the PUFF's aroma experts to reach tobacco notes unattainable until today. Only the expressions of wonder painted on the faces of Puff customers could exhaustively tell what PUFF IT RISERVA liquids are.


  • Country (American blend, with a prevalence of Virginia tobacco and an important presence of Burley and Oriental. It has a strong taste and a soft aftertaste);
  • Desert (Turkish blend, with a prevalence of Oriental tobacco and an important presence of Virginia. It has a more linear and smooth taste, constant both during inspiration and expiration);
  • Dream (Blend of various Virginia tobaccos, it has a spicy taste and a strong aromatic note. Inspired by rolling tobaccos);
  • Toscana (A mixture of different types of cigar tobacco with a strong taste);
  • Harvest (A great tobacco flavoured liquid, with notes of Virginia. The Oriental tobaccos are clearly felt, together with a body of Kentucky flavour. The aroma of this special tobacco remains persistent throughout the aspiration);



The new line BLACK LABEL has been designed using the most 'ancient techniques of extraction of natural flavors: the steam distillation (in use since the eleventh century) and the extraction solvent (in use since 1873).

To realize BLACK LABEL, PUFF has selected the best ingredients from the plantations of South America, Asia and Europe to offer a pleasant sensorial journey. To enjoy the best taste, the raw materials used are fresh.



  • Dankar (PUFFIT RESERVE is the base and embraces the seeds of an ancient spice, known since the times of the Greeks and Romans. A tangy and sweet, fresh and pungent flavor).;
  • Torch (his character is strong, dominant. A strong  and woody aroma);
  • Nero (the flavor of Arabian Mocha for an e-liquid coming from the fifteenth century to the present day and that has passed through all over the world. Originally the Arabic kahve, now known as coffee);
  • Sabor (typically Mediterranean freshness of anise and white elder flower combined with the strength of the base PUFFIT RESERVE, make the "ammazzacaffè'' flavour par excellence!);



Puff has decided to create a new line of liquid named HYPER24, solely characterized by the content of nicotine in 24mg / g, specific for heavy smokers.



Apart from the traditional line of ready-to-use liquids, we find the “Do Liquid Yourself”, a line of concentrated flavors and neutral bases (with or without nicotine) that the customer can create by itself finding the aromatic note he likes most. These products allow more expert users to refine the aromatic notes of a liquid, blending various aromas in order to achieve their perfect flavor.


COMPACT (10g bottles) are the concentrated aromas used to give flavor to the liquid. 

Flavourt availables:

    • Choco;
    • Cup Cake;
    • Mou;
    • Watermelon;
    • Marron Glacè;
    • Cola;
    • Pineapple;
    • Banana;
    • Energy;
    • Green Apple;
    • Liquorice;
    • Spearmint;
    • Violet;
    • Anise;
    • Strawberry;




NPOWER (20g bottles) is the neutral liquid with nicotine (4, 8 and 16mg/g) which is the base for the ready liquids with nicotine.

NBASE (20g bottles) is the neutral nicotine-free liquid which is the base for the ready liquids without nicotine.

If the COMPACT line represents the heart of PUFF liquids, NBASE and NPOWER are the body, a perfect vehicle to reach “THE” flavor. The purity and quality of the ingredients used and the skill of PUFF aroma experts, make this base products the perfect companions of an aroma that has to be protected and enhanced, allowing to reproduce the original aromatic quality, without any unwanted sweet and invasive aftertaste.